Russian Standard Vodka Folklore Sleeve design duty free retail brand consultants

Russian Standard Vodka duty-free airport travel retail brand building and marketing campaign by the international branding agency.

Russian Standard Vodka is Russia’s number one premium vodka and you can find it in more than 80 countries around the world.

Filtered for perfection, Russian Standard vodkas are all filtered to cleanse the liquid of impurities and achieve absolute transparency. Russian birch charcoal filters have a catalytic quality, forming esters that help to mellow the taste and bring up the aroma to eliminate sharp burn or bitter notes in the aftertaste.

Russian Standard Vodka Folklore Sleeve design duty free retail brand consultants

An integrated marketing campaign in airports.
We developed strong commanding visual imagery and merchandising solutions for relationship manager’s with customers in the duty-free trade in airports.

The programme of activation points included a small number of countries globally. Our brand team was responsible for delivering the Russian Standard Gold Vodka in Sheremetyevo airport, the Folklore Firebird in Changi and the Zubrowka Bar story in Tenerife and Basel airports. Our brand team regularly provided creative solutions for pop-up installations and point of sale material.


Russian Standard Vodka POS material by the CampbellRigg brand consultants

Designing campaign literature

Russian Standard Vodka POS material, airport duty free, by CampbellRigg design consultants
Russian Standard Vodka POS material, airport duty free, by CampbellRigg design consultants

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