In the premium segment of the global travel retail, high-end spirits and fashion brands willing to engage with their customers will succeed in the exciting brand evolution of the drinks and fashion industry because premiumisation is driving value and growth.
Premium whisky brands have embraced these developments with packaging design and brand activation programmes in duty-free airports across the globe. However, today's consumers are looking for provenance, authenticity, heritage and quality.
History prior to the briefing process.
Highland Park is the most northern whisky distillery in Scotland. It is located on the Orkney Islands, close to the capital of Kirkwall. It is one of only two distilleries on the islands. Highland Park is also one of the oldest whisky distilleries in Scotland and was established in 1798 by Magnus Eunson. It is currently owned by the Edrington Group and has an annual production capacity of 2.5 million litres. Highland Park has grown rapidly to become one of the best selling single malt whisky ranges in the world.
The brand strategy for the Warriors Series pulls on the strong Nordic heritage and history of the Orkney islands.
Bar display focal point with POS elements
Glass vitrine with bottle and graphic podium
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