Cazadores, a Tequila brand building marketing mix promotion campaign at airport duty-free branded spirits market.
It's been described, bravely, as "the new vodka". The Mexican spirit of tequila has grown exponentially over the last 10 years with a proliferation of brands and new variants and in a climate of premiumisation. It's hip, chic and trendy. Despite the huge distribution and sales, people lack the knowledge of tequila.
hip, chic and trendy
What our branding agency did for Cazadores.
Bacardi enlisted the help of CampbellRigg to ensure that Cazadores Tequila gondola displays in key airports had a design that carefully distinguished its features to maximise sales.
Our artwork and design arrangement for the display helped drive sales in key American airports such as El Paso, Texas.
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