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Bombay Sapphire marketing, brand building campaign in the airport duty-free sector - the five senses botanical infusion campaign for global travel retail.
TRADITIONAL CRAFT SKILLS
The copper basket holding the 10 botanical ingredients used in the production of Bombay Sapphire has been made by Midland-based CPP, a company that handcrafts metal body parts for exclusive, high-end luxury cars. Their unique highly specialised service is sort after by clients such as Aston Martin, Rolls Royce and Bentley.
The taste of Bombay Sapphire is created by perfectly balancing a unique combination of 10 exotic ingredients from around the world, such as orris root, angelica, cubeb berries, cassia bark and grains of paradise.
a focus on consumer engagement
Customer-centric marketing and brand building for Bombay Sapphire in Auckland.
The wall mounted gondola was inspired by the movement of the spirit vapour in the unique Vapour Infusion process. We wanted to design something that customers would be compelled to interact with. We did this by creating a linear copper basket, which sits at the centre of the wall display and holds 10 exotic ingredients engraved with botanical drawings. Customers can touch and smell the ingredients.
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