BACARDI OAKHEART (means «from the bottom of the oaken barrel»), alcohol percentage 35%: - premium spice (piquant) rum, it is kept in specially processed barrels made of white oak which imparts flavour of smoke and woody notes; - infused with selected spices.
Ad Agencies campaign and marketing services for Bacardi Oakheart.
The programme of activation points for the marketing campaign included more than 16 countries globally. Our duty-free travel retail brand team responsible for delivering the Oakheart story in airports at Schiphol, Kiev, Copenhagen, Cancun, Mallorca and Munich, engaged with Brand and Advertising Managers from the Bacardi Global Travel Retail and regularly provided creative design solutions for pop-up installations and point of sale material.
The activation programme at Heathrow Terminal 3, London is one illustration of multiple applications of assets by our brand team to airports across the globe.
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