The above advertisement was produced and supplied by Bacardi as asset collateral
An integrated marketing agency work for global travel retail in the UK for Bacardi Oakheart.
BACARDI OAKHEART (means «from the bottom of the oaken barrel»), alcohol percentage 35%: -premium spice (piquant) rum, it is kept in specially processed barrels made of white oak which imparts the flavour of smoke and woody notes; - infused with selected spices.
The brand marketing has been created for guys to enjoy together, tapping into areas that resonate - adventure and bonding. The brand strategy banner heads “What goes on tour stays on tour” and "Keep your friends close and your wingmen closer” capture the spirit of adventure that underpins the brand.
Ad Agencies campaign and marketing services for Bacardi Oakheart.
The programme of activation points for the marketing campaign included more than 16 countries globally. Our duty-free travel retail brand team responsible for delivering the Oakheart story in airports like Schiphol, Kiev, Copenhagen, Cancun, Mallorca and Munich engaged with Brand and Advertising Managers from the Bacardi Global Travel Retail team and regularly provided creative design solutions for pop-up installations and point of sale material.
The activation programme at Heathrow Terminal 3, London is one illustration of multiple applications of assets by our brand team to airports across the globe.
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