Bacardi heritage

A global marketing campaign for the Ron Superior Limited Heritage Edition brand celebrates the 100th anniversary of the arrival of the Daiquiri in the USA.

Our creative team captured the spirit of the early 20th-century craftsman modelled on an original bottle and label design. The point-of-sale material is designed with beautifully adorned mute colours and Edwardian typography.
Location - Charles de Gaulle, Paris.

Transforming a category for Ron Superior

The Ron Superior Heritage Limited Edition duty-free range. Has been modelled on an original bottle and label design used by the company in 1909 when operations were still in Cuba.

Released to celebrate the 100th anniversary of the Daiquiri's arrival in the USA, the design of Ron Superior brand packaging has been bottled at the original strength of 44.5% for a much fuller flavour than the standard Carta Blanca.

Our work:
Participation by Bacardi Global Corporate Communications in brand briefing established a process to showcase the latest assets. Our travel retail brand team were responsible for delivering the integrated marketing campaign for Ron Superior Heritage Limited Edition story.

The point of sale material is designed with beautifully adorned mute colours and Edwardian writing, our brand team creatively captured the designs of the early 20th-century craftsman and added a modern touch with a luxurious, wooden case with a red interior. The activation programme at Charles de Gaulle, Paris., is one example of multiple applications of assets created by our design team and delivered to airports across the globe.

Bacardi Global Corporate Communications participated in a brand briefing with our creative team to agree with the process of showcasing the latest brand assets.

Our travel retail brand team delivered the marketing campaign for Ron Superior Heritage Limited Edition and implemented the marketing strategy for airports globally.
Multiple airport store locations - Globally.