There are two kinds of people :
The lucky ones and the unlucky ones.
The unlucky ones are the ones who ask “why?”
The lucky ones just ask “why not?”
And whilst the unlucky ones sit back,
Watch the world pass them by and
Become spectators of their own lives,
The lucky ones kiss life every day
Knowing it will kiss them back in return.
Martini® knows that which side you're on
Doesn't depend on fate or destiny,
But on the choices, you make and
The attitude you take.

Martini Royale marketing promotions campaign in airport travel retail, by our international branding agency.

So many drinks brands are fighting for attention in the off-trade where the majority plan to maximise brand impact and create greater brand differentiation. We believe design plays an important role in capturing the core essence of the on-trade success and experience and endeavour to release this level of energy into the off-trade.

Martini Royale is the cocktail that combines Martini Rosato with the refreshing character of either Martini Prosecco or Martini Brut.

A customer-centric marketing and communications campaign. Bacardi's Italian vermouth brand, Martini, and Vespa teamed up to bring travellers at airports a fantastic competition:- to win a chic Martini branded Vespa motorcycle. CampbellRigg rolled out its latest design and artwork for the Martini brand and the global travel retail arm of Bacardi.

Manager’s from the Global Travel Retail Communications team regularly met with our retail brand team to ensure awareness of assets, for the upcoming activation campaign, and to review the application of Martini Royale assets and consistency of stories. The activation programme at Schiphol, Amsterdam is one illustration of multiple applications of assets by our brand team to airports across the globe.