The potential of ‘convenience
and gifting' channels in International
Airports have made their mark.
Many premium gin brands have
embraced these developments to unlock
an opportunity as 'brand-savvy' customers
look for provenance, authenticity,
heritage and quality.
Bacardi Global Travel Retail
enlisted our brand team to help
create, design and implement a unique
sensory merchandising display
for Bombay Sapphire.
The results of our collaboration
with Bombay Sapphire can be seen in
the unique merchandising display
at Sydney airport.
Location - Sydney, Australia.