Bacardi's Together promotion
is an integrated marketing programme
first launched at Kastrup Airport,
Copenhagen and resulted in a year
long calendar of activity.
The concept of getting ‘social’ confirms
nothing beats ‘getting together’ in person is
emphasised through the drink slogans
“We mix, you party”,
“Just add friends and lemonade” and
“Mojito garnish with mint and add friends”.
With airport travel retail duty-free
branding and store design, we help client’s
bring to life their brand platform.