Bacardi Global Travel Retail marketeers
enlisted our brand team to help
design and implement the spirit
of the Oakheart experience.
The Oakheart brand campaign targets18-
24 year old males and emphasise the masculinity
of the drink through slogans such as
“Spice things up a bit”,
“Stories you can’t tell” and
“What happens on tour stays on tour”.
Location - Charles de Gaulle, Paris.
Our creative team helped Bacardi
implement and launch an ambitious
programme of spirits retail branding, at
select European airports and more
than 16 countries globally.
Multiple airport store locations - Globally.