Spirits industry promotion campaigns travel retail, strategy marketing, retail design, airports, duty-free alcohol marketing, innovative concepts ideas Bacardi Global Travel Retail, brand Oakheart experience

Bacardi Global Travel Retail marketeers
enlisted our brand team to help
design and implement the spirit
of the Oakheart experience.

The Oakheart brand campaign targets18-
24 year old males and emphasise the masculinity
of the drink through slogans such as
“Spice things up a bit”,
“Stories you can’t tell” and
“What happens on tour stays on tour”.
Location - Charles de Gaulle, Paris.

Spirits industry promotion campaigns travel retail, strategy marketing, retail design, airports, duty-free alcohol marketing, innovative concepts ideas Bacardi Global Travel Retail, brand Oakheart experience Spirits industry promotion campaigns travel retail, strategy marketing, retail design, airports, duty-free alcohol marketing, innovative concepts ideas Bacardi Global Travel Retail, brand Oakheart experience Spirits industry promotion campaigns travel retail, strategy marketing, retail design, airports, duty-free alcohol marketing, innovative concepts ideas Bacardi Global Travel Retail, brand Oakheart experience

Our creative team helped Bacardi
implement and launch an ambitious 
programme of spirits retail branding, at
select European airports and more
than 16 countries globally.
Multiple airport store locations - Globally.

Spirits industry promotion campaigns travel retail, strategy marketing, retail design, airports, duty-free alcohol marketing, innovative concepts ideas Bacardi Global Travel Retail, brand Oakheart experience Spirits industry promotion campaigns travel retail, strategy marketing, retail design, airports, duty-free alcohol marketing, innovative concepts ideas Bacardi Global Travel Retail, brand Oakheart experience