A global marketing campaign
for the Ron Superior Limited Heritage Edition
brand celebrates the 100th anniversary
of the arrival of the Daiquiri in the USA.
Our creative team captured the
spirit of the early 20th-century craftsman
modelled on an original bottle and label design.
The point-of-sale material is designed
with beautifully adorned mute colours
and Edwardian typography.
Location - Charles de Gaulle, Paris.
Bacardi Global Corporate Communications
participated in a brand briefing with
our creative team to agree with the process
of showcasing the latest brand assets.
Our travel retail brand team delivered
the marketing campaign for
Ron Superior Heritage Limited Edition and
implemented the marketing strategy
for airports globally.
Multiple airport store locations - Globally.