The Ron Superior Heritage Limited Edition duty-free range was modelled on an original bottle and label design used by the company in 1909 when operations were still in Cuba.
Released to celebrate the 100th anniversary of the Daiquiri's arrival in the USA, the design of Ron Superior brand packaging has been bottled at the original strength of 44.5% for a much fuller flavour than the standard Carta Blanca.
An integrated communications campaign for Bacardi Heritage.
Participation by Bacardi Global Corporate Communications in brand briefing established a process to showcase the latest assets. A focus was placed on engaging our travel retail brand team responsible for delivering the integrated marketing campaign for Ron Superior Heritage Limited Edition story.
The point of sale material is designed with beautifully adorned mute colours and Edwardian writing, our brand team creatively captured the designs of the early 20th-century craftsman and added a modern touch with a luxurious, wooden case with red interior. The activation programme at Charles de Gaulle, Paris is one illustration of multiple applications of assets by our design team to airports across the globe.