Bacardi management seized upon
a new trend for pop-up stores in airports
and enlisted our brand team to help
create and design of the Mojito
This was an ambitious programme
of spirits retail branding, to promote Bacardi
Superior Rum at select European
airports, has grown into a
Multiple airport store locations - Globally.
The Bacardi brand team predicted
250,000 European travellers would sample
a Bacardi Mojito as part of the promotion.
The promotion was so successful it has
been rolled out globally.
According to Bacardi the concept delivers on
many fronts.“It was all down to identifying an
opportunity and the creation of a global
marketing campaign to establish a
fast-growing trend of the Mojito Lifestyle.”
“Campbell Rigg has done
an efficient and effective job bringing our
Mojito platform to life in airports.”
Andrew Notcutt, Senior Brand Manager,
BACARDI Global Travel Retail.