A global integrated branding
communications and marketing campaign
celebrating the 150 years anniversary
of Barcardi Rum making.
Using unique historical
brand assets in the Bacardi archive,
our creative team captured the
energy and life in Cuba throughout
the history of the brand.
Multiple airport store locations - Globally.
The BACARDI rum Bat Device,
one of the most recognizable logos in the world,
has an important connection to Bacardi.
A colony of fruit bats hung from
the rafters of Don Facundo’s first distillery
and remains today – as a symbol of health,
good fortune and family unity,
a belief also shared by the native
people of Cuba.