The VTB24 marketing executive
wanted the design and branding
of their ‘Privilege Card’ to symbolise higher
financial status and special banking services.
Our strategic creative concepts for VTB24
marketing, improved brand
The sub-brand seeks to strengthen
VTB24's position in the VIP segment and
the SME sector, where the Bank offers a
private banking programme
called “Privilege” for high-net-worth
customers in Russia.
Location - Moscow, Russia.