The convenience mini branch
design concept offers itself as a new brand
ambassador at VTB24. Why millennials
and Gen Z love megabanks.
Location - Moscow, Russia
As a part of a strategic review,
aimed at developing small retail bank formats,
the marketing team of VTB24 wanted to
create a format with a multi-channel service model,
where bank marketing improve brand value
successfully and customers have quick
access to retail banking services.