Lloyds Bank branch audit future rebrand concepts, inspiring ideas interior design Lloyds Bank branch audit future rebrand concepts, inspiring ideas interior design

Banks face big risks shrinking branch
networks as pandemic recedes.
A Lloyds bank brand and retail network
branch audit plans a future position.

The audit produced two recommendations:
1. The branch evolve into a sales
advice-oriented hub.
2. Develop a communications strategy
based on money/meaning relationships.

The outcome: 
A stronger relationship-based retail
and marketing business model.

Lloyds Bank branch audit future rebrand concepts, inspiring ideas interior design Lloyds Bank branch audit future rebrand concepts, inspiring ideas interior design

“We need all members of staff to be on
the sales floor between the hours
of 12 noon and 2.30pm.
We want to act like retailers not like bankers.”

David Cox, Branch Manager – Lloyds Cheapside London
Lloyds Bank branch audit future rebrand concepts, inspiring ideas interior design Lloyds Bank branch audit future rebrand concepts, inspiring ideas interior design Lloyds Bank branch audit future rebrand concepts, inspiring ideas interior design