Banks face big risks shrinking branch
networks as pandemic recedes.
A Lloyds bank brand and retail network
branch audit plans a future position.
The audit produced two recommendations:
1. The branch evolve into a sales
2. Develop a communications strategy
based on money/meaning relationships.
A stronger relationship-based retail
and marketing business model.
“We need all members of staff to be onDavid Cox, Branch Manager – Lloyds Cheapside London
the sales floor between the hours
of 12 noon and 2.30pm.
We want to act like retailers not like bankers.”