All our clients get to work with a senior director and there is a collective responsibility among team members to achieve the best results possible. Our track record shows that collaboration is the key to that.
Our skilled multilingual team of design professionals aim to edify the spirit of your brand with a healthy dose of problem solving and their wealth of experience in delivery.
Stage one: determines the brief
and scope of work
The best starting point is a preliminary meeting where we can establish objectives such as the parameters of the brief, what is in scope and out of scope to minimise any uncertainty, a creative criteria is established and thoughts from brand owners on ‘what we want the brand to be’, what requires to be designed in, and how customers engage in ‘what we do’ and ‘who we are’ is agreed.
Stage two: a period of idea generation,
when we create the concept
All of the above informs on the next stage of Concept Design where we create the look and feel based on brand values and an understanding of the competitive environment, and regular work team meetings so that the creative momentum is given regular management checks and balance.
By the end of this stage you will have at least one creative direction, as is your requirement, which will set forth the plan for the next stage of Concept Development.
Stage three: the concept ideas are developed in
line with your feedback
During the Concept Development stage we shall begin to apply detail and refinement to the concept. We will work closely with your management team to establish a list of priorities in order to, for example, procure items that may have long lead-in times.
Stage four: the detail design and production
information is produced in line with
your cost structure
Taking the approved direction of concept development we will then develop the Detail Design, to present final design solutions for all aspects of the project, and then deliver the specifications, to provide information for the new concept to be implemented, and work closely with suppliers and contractors to make sure the project can be delivered on time.
Stage five: the project is implemented
Implementation follows, where we can offer further input, as well as Review and Refinement to ensure we challenge where original objectives meet creative criteria, and finally the production of a Brand.