Tom Tailor fashion store design brand consultants Tom Tailor fashion retail design brand consultants

The above advertisement was produced and supplied by Tom Taylor as asset collateral

Casual fashion branding and retail store design
Tom Tailor is an international fashion and lifestyle company offering stylish casual wear and accessories in the medium price range through its brand. The Tom Taylor brand comprises the brands TOM TAILOR CASUAL, TOM TAILOR Denim and TOM TAILOR POLO TEAM trading in 354 stores.

Tom Taylor Group collections are aimed at customers aged between 0 and 40 and are marketed in more than 35 countries.

Key strategic store design and brand objectives:-
Create a clear fashion brand statement with the shop front
Showcase key brand attributes: easy - quality - approachable - casual fashion
Emphasize the ‘casual fashion for a casual life’ message
Design a store interior which softens the feel of the shop to appeal to a wider customer base
Consider the strategic use of colour to gender segment areas of the store
Visually merchandise the brand inspiring and exciting – a love brand for the middle market
Develop clear navigation in store between gender product offers
Create focal POS hotspots to promote new and value products with a friendly graphic language
 

find right hemiphere solutions for authentic urban fashion here

Tom Tailor fashion retail design consultants

The management brief to CampbellRigg:-
To prepare proposals for the evolution of the Tom Tailor (casual) store design, merchandising systems and POS communications
To create more consumer relevancy within the brand proposition appealing to both genders (There is a feeling that the current proposition is too masculine)
To increase sales €per sqm, based on the current investment level
of €900 per sqm
To evolve Tom Tailor brand attributes “we want to be a love brand”

we also deliver on price

What we did for Tom Taylor
We aimed to showcase the latest product stories. Making “casual fashion for a casual life” central to the message whilst placing product in a premium environment, “add value sell volume”. We proposed to make the product range more visible and exciting for customers visiting Tom Tailor stores, using a softer language of architecture, simple merchandising solutions and effective graphic design.

We created a focus on new product categories and value for money offers.

At the heart of the concept is a modular merchandising system solution for the changing pace of fast fashion that makes Tom Tailor the place to go for casual fashion.

Tom Tailor retail fashion store design brand consultants

we deliver bespoke merchandising solutions

we deliver consumer centric retail environmets

Tom Taylor men's and women's wear fashion store design consultants

 

Tom Taylor denim jeans fashion lifestyle brand agency Tom Tailor brand identity design brand consultants

 

we deliver on timing

Tom Taylor fixture system brand consultants Tom Tailor fashion retail store design consultants Tom Tailor fashion retail brand consultants Tom Taylor brand identity agency Tom Tailor, best fashion store design consultant Tom Tailor fashion retail store planning design brand consultants Tom Tailor, best fashion store design plans brand agency

Tom Tailor brand consultants

the store before

the store after

to work with us
click here

3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)207 2676070

Contact us

CampbellRigg is hiring:

Business Development Executives
Account Executives
Senior Creative talent
Interior Designers and Branding Designers
Junior Creative talent

Please send message, curriculum vitae and portfolio

3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)207 2676070

free call