Chelsea Girl, a fashion brand shop window store design

Creating a fashion brand, retail store design, and visual merchandising
From the 1960s when teenage culture was first born, Chelsea Girl offered affordable, fashionable clothing to a generation of youths. In order to drive profitable growth, the owners of the fashion retailer, the Lewis family believed their primary investment of management time and capital should be the design and procurement of stock. The second most important investment was store design and their store-opening programme.

we create innovative branding solutions for fashion retailers

What we did for Chelsea Girl
We designed the brand identity, store interior, fixtures, fittings, lighting systems, internal signage and POS promotions. We created retail fashion concepts for stand-alone stores, and shop within shop departments. 

The store layout has been designed to include the “humming bird strategy”, locating value, new seasonal ranges in “Zone A” where new product is merchandised and displayed every week. 

Our work with retail fashion companies seeks to support management in their attempt to develop today's brand leader into tomorrow's success story.

Chelsea Girl fashion VM window display and retail store design

team up on design here

Our work dealt with the following key issues:-
Clarity of proposition - gender segmentation between floors.
Competitive environment - Top Man, Top Shop, Next.
Communication - value and trend.
Store environment – a vibrancy was required.
Focus - new product and price.

to work with us
click here

3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)784 1403349

Contact us

CampbellRigg is hiring:

Business Development Executives
Account Executives
Senior Creative talent
Interior Designers and Branding Designers
Junior Creative talent

Please send message, curriculum vitae and portfolio

3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)784 1403349

free call