New brand identity for içerenköy shopping mall, Istanbul, Turkey by the international design agency

Innovative mall refurbishment schemes incorporate value-added elements - a new tenant mix, brand identity and food court concept
Today’s top performing shopping malls are a mix of ground-up/below, mixed-use buildings, recasting the traditional high-streets with unique appeal, the challenge for existing malls owned by retail investment vehicles or developers is their ability to anticipate changing consumer trends and adapt their mall designs to match consumer needs. Some of the most innovative retail developments have integrated public transit systems, multi-purpose indoor and outdoor spaces sought-after mix of international brands and national brands.

The shift in the consumer profile from baby boomers to millennials has forced retailers to realise the importance of strong digital brand platforms. In future, physical store may no longer be the only or most efficient point of sale for retailers, but they can still play a powerful role in brand building.

The question for mall developers, designers, retailers, therefore becomes how a physical mall or store space can be used to generate additional sales. Retailers understand that the look and atmosphere of their stores can influence sales. The mall of the future will have to take this concept even further.
 

Photographs if the existing içerenköy shopping mall, Istanbul Turkey The proposed geodesic glass roof light concept design for içerenköy shopping mall, Istanbul Turkey

Aerium is an experienced pan-European real estate investment vehicle dedicated to providing investors with sound investment insight and strategic vision. Established in 1988, the  portfolio has grown to 6.1 billion Euro in real estate. 

As an owner, manager and (re)developer of high quality shopping centres in Turkey. The içerenköy investment, is one of Aerium’s largest shopping malls housing 125 national and international brands. Constructed in 1996, this American style Mall is located in the Anatolian side of Istanbul and comprises 194,714 square meters of leased area including anchor tenants Carrefour SA, Bauhaus and Boyner.

3D Studio Max visual of the proposed refurbishment at the içerenköy shopping mall, Istanbul Turkey Re-planning the customer journey at the içerenköy shopping mall, Istanbul Turkey by relocating escalators First floor, 3D Studio Max, visual of the proposed refurbishment at the içerenköy shopping mall, Istanbul Turkey

 

The objective of the interior design is to attract and keep more people in a shopping mall for longer periods of time
In response to the brief for the refurbishment of the içerenköy mall, we designed a scheme that integrates new entrance and facade treatments, a geodesic roof light system, improved customer circulation by replacing travelators with escalators and lifts and created a new brand identity and navigation systems for the centre.

Ground floor, 3D Studio Max, visual of the proposed refurbishment at the içerenköy shopping mall, Istanbul Turkey

 

 
Visual of the proposed geodesic roof light at the içerenköy shopping mall, Istanbul Turkey

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