Forum Istanbul Shopping Mall, Turkey proposed brand identity by the retail design agency CampbellRigg

A shopping mall refurbishment, brand identity, food court design, and signage systems
Multi is a leading owner, manager and (re)developer of high quality shopping centres across Europe and Turkey. As a well-capitalised, growth-oriented, pan-European retail platform Multi is focussed on creating, managing and improving sustainable rental income.
Multi currently owns or manages over 130 shopping centres, which welcome more than 400 million visitors per year.

The Forum Istanbul shopping centre in Turkey, is one of Multi’s largest shopping malls. The mall employs 5,000 people and houses 280 national and international brands. It draws 20 million visitors annually. Built on an area of 495,000 square meters in the Bayrampasa district, Forum Istanbul comprises 175,000 square meters of leased area.

Innovative mall design incorporates value-added elements that attempt to address the convenience of online brands
Working closely with the management team put together by the CEO of Multi for the project, our design team developed retail interior and exterior design proposals for the 10M Euro refurbishment of Forum Istanbul shopping mall. The proposals were developed by using input from Multi stakeholders, and latest customer feedback concerning the shopping centre design, food court concepts and branding. The management team was determined to push the architectural and interior boundaries of the project to establish a new benchmark in shopping mall retail design in Istanbul. In response to the brief, CampbellRigg delivered conceptual design work supported by detailed cost planning for new entrance treatments, a new food court seating 2,400 guests, two external courtyards, terraces, navigation systems and branding for the centre.

Visual of Forum Istanbul Shopping Mall Food Court Forum Istanbul Shopping Mall, Food Court design

 

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Forum Istanbul Shopping Mall signage system Forum Istanbul Shopping Mall staircase signage system Forum Istanbul Shopping Mall staircase signage system Forum Istanbul Shopping Mall car park entrance and digital wall advertising Forum Istanbul Shopping Mall digital wall advertising Multi shopping Malls in Turkey. Visual of Forum Istanbul, Food Court design by CampbellRigg Multi shopping Malls in Turkey. Visual of Forum Istanbul, Food Court design by CampbellRigg

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