Interstep a cellular accessories technology brand identity

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Interstep is a leading manufacturer of accessories for electronic gadgets in the Russian market, with plans of developing business in Europe, America and China. The distinguishing feature of the company's business is in the use of advanced technologies in production of cellular and digital devices and accessories.

Interstep management asked Campbellrigg to create a new corporate identity for the company and design solutions for the new collection of products, which the company intended for launch in the EU market.

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Product and brand identity design and consulting
During the course of the project the development team engaged in thorough market research, analysing the competitive environment, the market for mobile devices and pricing. The development team also examined design and fashion trends for mobile accessories and specification for new materials through a benchmarking process of WGSN data. Several categories of accessories were considered in the research, including laptop bags and cases, tablet and smartphone cases, with the comparative analysis between different UK and German markets.

The new brand identity conveys values of reliability, stability and diversity coupled with emotion and flexibility. The styling and design of the new collection was consistent with the newly developed brand identity.

Packaging development

Packaging development

creative orientation

company brand values - we pay great attention to detail

We work closely with our clients to develop new brands, products and services
The project resulted in the creation of two applications of the brand. The first to be applied onto products and the second on printed packaging. The collections included male, female and unisex directions, featuring designs from contemporary classic to trendy, with various materials used including textured leather, tweed and neoprene.

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Interior Designers and Branding Designers
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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)784 1403349

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