Harrods home appliances lifestyle imagery by CampbellRigg

team up on design for hosehold retail concepts here

Trends in department store retail interior design in London
Harrods is one of the world's largest and most famous department stores. The upmarket department store located in Knightsbridge, London occupies a 20,000 m2 site and has 330 departments covering 90,000 m2 of retail space.

How to create a department store interior design that get people to purchase more products
With a footprint of 700 square metres allocated for the household electrical department, Harrods wanted our store design team to showcase top end appliances in an environment that reflected the style and quality of the products on offer.

The design brief was interesting, Harrods had to have sole ownership of the space, and charged our award winnig creative team with multiple tasks whilst executing the design concept for the department store. This included the feasibility study, store planning, interior design and graphic treatment of Harrods luxurious second floor appliance space.

Harrods department store retail design concept for gas cookers and ovens

we deliver on design

When it comes to VM display and retail interior store design, we aim to animate as many brands as possible
Working closely with a team put together by the Harrods development executive for the project, our international brand  team developed a first draft of the proposed brand expression for the household appliances department store design. The proposals were developed by using input from key stakeholders, and latest customer feedback concerning the product range.

Our retail designers produced ideas that covered a spectrum of design solutions, from the conservative to the most innovative and contemporary. One solution was brought forward for development and the mono chrome super graphic treatment was fused with a warm contemporary interior, merchandised with up-market products.

The Awards
Finalist in the “Department Store Interior of the Year” category at the Retail Interiors Awards.

Harrods department store retail concept home appliances

we deliver on price

Harrods design for gas cookers by CampbellRigg Agency

Planning the customer journey for Harrods home appliances department Harrods siemens kitchen and gas cookers by CampbellRigg Agency CAD plan for Harrods home appliances department


Sketch planning the customer journey for Harrods home appliances department

the store before

the store after

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