Contemporary external design solution for Safeway store entrance by the retail design agency CampbellRigg

Retail grocery store interior design, format planning, and visual merchandising for hypermarkets
The development of the Megastore format represented a commitment by Safeway PLC to new non-food categories linked to the fresh departments of a grocery supermarket. The outcome was a new format that embraced new zoning, and new merchandising solutions for non-food categories whilst sitting sympathetically alongside a grocery offer.

find the best design solutions for your hypermarket
development programme here

we create different worlds within the store

Rethinking the hypermarket brand experience
The retailer wanted to introduce non-food ranges, refresh current food offers and enhance the customer experience, whilst supporting its passion for fresh food, availability of product and price.  

The merchandise zoning was designed to be flexible enough to allow different product categories to feature in different store sizes. These distinctive solutions enabled Safeway to compete effectively against other major multiple retailers and with high street specialists. 

The store design aims to embrace Safeway’s passion for a “best at fresh” food strategy, to emphasise a quality consumer offering, and create an exciting environment for both customers and staff. The project involved refitting existing stores and creating store designs for new outlets across the property portfolio.     

Creating mega store signage, graphics and serve over hot food counters for Safeway stores

We offer food retailers format brand strategies to support management teams who aim to bring fresh, tasty and healthy products,  within reach of today’s consumers
An entirely new non-food offer was created by merging a department store ambience with the range and value proposition of a Megastore.

New retail spaces varying in height, colour and materials were created to provide a bold environment for our new merchandising concepts. Five themed zones were created; a zone for everyday items and impulse fresh food; personal indulgence zones for beers, wines and spirits and health and beauty and the entertainment and home living zones surround a new, ‘megafresh’ restaurant and seating area.

The store design aims to embrace Safeway’s passion for a “best at fresh” food strategy, to emphasise a quality consumer offering, and create an exciting environment for both customers and staff. The project involved refitting existing stores and creating store designs for new outlets across the property portfolio. 

Design solution for the hypermarket restaurant at Safeway stores

 

we aim to increase the average basket size

Design solution for the entertainment zone and ceiling systems for the hypermarket at Safeway stores Creating the Safeway hypermarket book store and chill out zone by the CampbellRigg Agency in London

Awards:-
CampbellRigg wins of one of the most prestigious awards in the retail industry:
Retail Week Store Design of the year 2002, for Safeway Megastore.
 
The awards celebrate and reward the foremost aspects of the retail sector. The winners and finalists really do celebrate the innovative ways in which retailers engage with their markets, their exceptional points of difference to their competitors, with their creativity, efficiency and radical new approaches to customer focus.

Design for the fresh fruit and vegetables VM display for Safeway stores

we create a focus on fresh

Design and visual merchandising for the bakery display for Safeway stores

New concept design for health and beauty department in hypermarkets for Safeway stores

we aim to be innovative and visionary

Creating a wine department for a hypermarket retailer, Safeway stores

check out the illuminated shelving which
brings new life to the category

we help plan your store formats

CampbellRigg designs and plans hypermarkets, executes architectural plans for construction

the store before

the store after

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)784 1403349

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CampbellRigg is hiring:

Business Development Executives
Account Executives
Senior Creative talent
Interior Designers and Branding Designers
Junior Creative talent

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)784 1403349

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