VTB Moscow retail bank design consultants VTB Moscow retail bank brand design agency

Retail bank design, financial corporate branding, and format planning for mini branches
VTB24 is one of the largest Russian banks, accounting for more then 1000 branches across the vast CIS territory. The Bank focuses on financial services for individuals, entrepreneurs, small and mid-sized corporate businesses, offering customers basic services typical of national and international financial activity. 

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Digital convenience mini branch offers itself as a new brand ambassador at VTB24
As a part of a strategic review to develop small retail bank formats, we were asked by the Marketing team of VTB24 to create a mini branch format with a multichannel model of service, where customers have quick access to retail banking services at all points within the branch. 

we are a multidisciplinary team

This compact footprint is ideal for high traffic areas like shopping malls
After a period of benchmarking and research, our creative team set to work designing and developing three conceptual routes for the mini branch retail format. The concepts ranged from calm and classic, to modern and funky. We recommended the route that maintained strong brand recognition, whilst giving the branch environment a contemporary appearance. The solution aims to create an open welcoming mini bank that removes barriers and attracts customers. It seeks to elevate the VTB24 brand with contemporary and dynamic values and create a memorable emotional atmosphere in support of values contained within the business mission statement "Earning our customers’ trust is the most important thing we do".

Design consultants VTB Bank
Design agency POS for VTB 24Brand agency VTB 24

VTB Moscow retail bank design consultants audit

The store before

the store after

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)207 2676070

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CampbellRigg is hiring:

Business Development Executives
Account Executives
Senior Creative talent
Interior Designers and Branding Designers
Junior Creative talent

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)207 2676070

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