There are two kinds of people :
The lucky ones and the unlucky ones.
The unlucky ones are the ones who ask “why?”
The lucky ones just ask “why not?”
And whilst the unlucky ones sit back,
Watch the world pass them by and
Become spectators of their own lives,
The lucky ones kiss life everyday
Knowing it will kiss them back in return.
Martini® knows that which side you're on
Doesn't depend on fate or destiny,
But on the choices you make and
The attitude you take.

A travel retail spirits brand requires maximum impact from it's marketing activation programme
So many drinks brands are fighting for attention in the off-trade where the majority plan to maximise brand impact and create greater brand differentiation. CampbellRigg believe design plays an important role in capturing the core essence of the on-trade success and experience and endeavour to release this level of energy into the off-trade.

Martini Royale is the cocktail that combines Martini Rosato with the refreshing character of either Martini Prosecco or Martini Brut.

A marketing and communications campaign for Martini Royale
Bacardi's Italian vermouth brand, Martini, and Vespa teamed up to bring travellers at airports a fantastic competition:- to win a chic Martini branded Vespa motorcycle.

CampbellRigg rolled out its latest design and artwork for the Martini brand and the global travel retail arm of Bacardi.

Manager’s from the Global Travel Retail Communications team regularly met with our retail brand team to ensure awareness of assets, for the upcoming activation campaign, and to review the application of Martini Royale assets and consistency of stories. The activation programme at Schiphol, Amsterdam is one illustration of multiple applications of assets by our brand team to airports across the globe.

 

Martini Royale packaging and branded Vesper promotion by CampbellRigg Martini Royale POS duty free brand building marketing promotion

Martini Royale POS and VM display in duty free airports for Bacardi Global Travel Retail

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)784 1403349

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CampbellRigg is hiring:

Business Development Executives
Account Executives
Senior Creative talent
Interior Designers and Branding Designers
Junior Creative talent

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)784 1403349

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