The above advertisement was produced and supplied by Bacardi as asset collateral

Bombay Sapphire Collins POS design consultants

Creating campaign POS material

A  brand activation campaign and visual merchandising for travel retail brands - Bombay Sapphire - Old Tom Collins
From Hanoi to Heathrow, our brand team had responsibility for delivering the Bombay Sapphire Collins story in airports of eighteen countries across the global.

Popularity and early years
By 1878, the Tom Collins was being served in the bar rooms of New York City and elsewhere. Identified as ‘a favorite drink in demand everywhere both Tom Collins gin and whiskey and Tom Collins brandy were considered fancy drinks. In 1891, the gum syrup, was replaced in the recipe by sugar and the use of Old Tom gin, a lightly sweetened Gin popular in 18th-century England.

Bombay Sapphire Collins brand identity agency

A marketing and communications campaign for Bombay Sapphire Tom Collins
With airport travel retail and duty free store design and merchandising, we aim to animate as many brands and as many experiences as possible by making shopping a fun adventure. At the heart of this concept is branding and interior design. We designed a highly visible and prominent display in the duty free segment so an air traveller would likely stop in their tracks, absorb information about Bombay Sapphire Collins, and appreciate why it is a unique product at Heathrow Terminal 4, London. It was important that our interpretation of the theme was realised in centre floor, wall and column mounted merchandising and point of sale display that would capture the brand essence and satisfy certain criteria of the brand toolkit.

Bombay Sapphire Collins duty free retail design agency

Creating bespoke merchandising systems

Bombay Sapphire Collins brand agency Bacardi Travel retail consultants

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)207 2676070

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)207 2676070

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