The above advertisement was produced and supplied by Bacardi as asset collateral

Airport duty free retail advertising campaign for the 'Bacardi Together' travel brand
Bacardi's Together Movement asks their consumers to fight the challenges of modern day society, and is a celebration of reconnecting, of getting 'social' and a reminder that nothing beats getting together in person. It is a multi-media communications approach that includes TV, out of home, public relations, experiential marketing, significant digital advertising and the ‘Like It Live, Like It Together’ engagement program on Facebook. But to produce meaningful differentiation a brand must always be consistent across all consumer touch points.

Maintaining brand consistency is forbidding the brand to wander away from the core proposition, maintaining the design guidelines so everything is visually interlinked. But a brand needs to breathe and interpretation using images and new iterations of the identity keeps a brand alive.

Bacardi Global Travel Retail brand consultants

 
Bacardi We Mix you Party Global Travel Retail brand agency

Campaign activation Schiphol airport

A marketing communications campaign for Bacardi Together
With airport travel retail and duty free store design we aim to animate our clients brands. Our work for Bacardi Global Travel Retail involves working with existing brand assets, but also involves interposing new visual elements where necessary, and coming up with the concept idea for the display promotion. This produces a look and feel relevant to the airport travel retail environment. Bacardi's Together Flavours promotion is a integrated marketing communications programme first launched at Copenhagen Airport. We designed a mix it bar and display pillars for the launch of Mojito along with interposing the brand assets for a new visual identity experience.

Bacardi Together Mojito Retail brand agency Bacardi Together VM display retail brand agency

 

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