The above advertisement was produced and supplied by Bacardi as asset collateral

Bacardi Oakheart branding, we’ve spiced things up a bit, international branding agency work for Bacardi Global Travel Retail duty free store design

Travel retail brand marketing campaigns, activation and store design in airports for Bacardi Oakheart
BACARDI OAKHEART (means «from the bottom of the oaken barrel»), alcohol percentage 35%: -premium spice (piquant) rum, it is kept in specially processed barrels made of white oak which imparts flavor of smoke and woody notes; - infused with selected spices.

The brand marketing has been created for guys to enjoy together, tapping into areas that resonate - adventure and bonding. The brand strategy banner heads “What goes on tour stays on tour” and "Keep your friends close and your wingmen closer” capture the spirit of adventure that underpins the brand.

 

Visual of Bacardi Oakheart brand building, we’ve spiced things up a bit, international branding agency work for Bacardi Global Travel Retail duty free store design

Marketing and integrated communications services for Bacardi Oakheart
The programme of activation points for the marketing campaign included more than 16 countries globally. Our duty free travel retail brand team responsible for delivering the Oakheart story in airports like Schiphol, Kiev, Copenhagen, Cancun, Mallorca and Munich engaged with Brand and Advertising Managers from the Bacardi Global Travel Retail team and regularly provided creative design solutions for pop-up installations and point of sale material.

The activation programme at Heathrow Terminal 3, London is one illustration of multiple applications of assets by our brand team to airports across the globe.

a focus on lifestyle

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