Brand building agency campaign duty free Bacardi Ron Superior, Heritage Limited Edition.

Travel retail advertising, marketing campaigns, branding and store design for the spirits industry - Bacardi Ron Superior
The Ron Superior Heritage Limited Edition duty free range was modelled on an original bottle and label design used by the company in 1909 when operations were still in Cuba.

Released to celebrate the 100th anniversary of the Daiquiri's arrival in the USA, the design of Ron Superior brand packaging has been bottled at the original strength of 44.5% for a much fuller flavour than the standard Carta Blanca.

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An integrated communications campaign for Bacardi Heritage
A focus was placed on engaging our travel retail brand team responsible for delivering the integrated marketing campaign for Ron Superior Heritage Limited Edition story in airports. Participation by Bacardi Global Corporate Communications in brand briefing established a process to showcase the latest assets. The point of sale material is designed with beautifully adorned with mute colours and Edwardian writing, our brand team creatively captured the designs of the early 20th century craftsman and added a modern touch with a luxurious, wooden case. The activation programme at Charles de Gaulle, Paris is one illustration of multiple applications of assets by our design team to airports across the globe.

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Campaign activation Schiphol

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Early concept work

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3 Apollo Studios, Charlton King's Road, London NW5 2SB UK Tel: +44 (0)207 2676070

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